Inspiring Women Series:  Making a Difference in Business        

London - Savoy Place, Thursday 28th February

On 28th February, almost 100 delegates gathered for the latest sold out event in the Inspiring Women series. 

Delegates included a mix of business owners from technology, media and service industries and corporate women from companies including Shell, BT and McCann Erickson.

A Branding deity!

One of the themes of the event was branding and the first speaker was Rita Clifton, chairman of Interbrand and, as the host reminded us, of whom Time Magazine said:

"If brand management were a religion, Rita Clifton would be a deity"

Rita's main message was that branding is a central organising principle of a business for both small and large organisations and that clarity and consistency in the brand message is essential.  During the Q&A she also touched on the importance of personal branding.

Next up was Eugenie Harvey, co-founder of We Are What We Do who have also benefited from branding advice from Interbrand.  The audience was impressed by her passion and how the commitment of a small team led to sales of nearly one million copies worldwide for their Change the World for a Fiver and Change the World 9 to 5 books.  

Inspiring students!

In the interval, St. Marylebone School and St. Georges, Maida Vale, winners of the FreshIdeas Events student enterprise business plan competition were presented with their prizes and were in for a nice surprise when.....

Eco-entrepreneur

... the final speaker, Kresse Wesling, eco-entrepreneur and director of EAKO, Babaloo and Bio-Supplies spotted the potential of St. Georges tree-free cards business plan and offered to assist the students in developing it.

Kresse's businesses manufacture products with materials reclaimed from industrial waste streams in the UK. The audience was very inspired by her energy and enthusiasm for the environment and the potential of business to make a difference to the planet.

Great prizes

Finally the evening ended with networking and a prize draw with winners receiving prizes from 21stcenturydiva.co.uk and Greenknickers.












Read more about the speakers and agenda in this section and we look forward to seeing you at future events.