FreshIdeas: Workshops

FreshIdeas workshops and events provide role model speakers and trainers and practical advice in an interactive and fun format.  Due to limited numbers on workshops, advance booking is essential as places will sell out quickly.  Next workshop :

Date:  Wednesday 21st July - 3.30pm - 7.30pm

Location:  HSBC Private Bank, St. James's Street, London, SW1A 1JB


Title: SEO - Become Google's No. 1

This non-technical user-friendly workshop is intended for new business owners and managers of smaller businesses who want to improve website visibility in order to become Google’s No. 1. 

It is suitable for businesses that have not yet ventured into SEO (Search Engine Optimisation) and for those who already have a SEO strategy and want to give their website’s search engine optimisation a boost.

You will learn how to find keywords and use them effectively to optimize your website, become Google’s No. 1 for those keywords and increase traffic to your site.

What will be covered?

The workshop will be hands on and practical with visual guides - you will evaluate the online presence of your own business, learn what you can do yourself and get introduced to:

• Keywords and why they are key to online performance
  
  
• Meta data and why you must weave it through your website
  
  
• On Page Optimisation - how keywords and their ‘on-page’ placement  is crucial to high search engines ranking
  
  
• Off Page Optimisation - link building and how to increase traffic to your site
  
  
• How to outrank your competitors
  
  
• How to become Google’s No. 1

Having completed this workshop, you will be ready to manage your own content, maximise the effectiveness of your website and be conversant with a cheap and effective way to market your business and generate new leads -  all by doing it yourself.



Trainer - Paula Wynne


After a career as a publicist and marketer, Paula Wynne is now an award-winning businesswoman, author and online entrepreneur.

Paula used SEO to fight through the hardest keywords in the world - working from home - and helped Remote Employment to become Google's No. 1 Worldwide for home based jobs, flexible jobs and working from home

Paula speaks regularly on the subject and has also written Create A Successful Website. Paula’s second book, Pimp My Site, follows soon after and is a visual toolkit to optimizing, promoting and marketing a website.

Paula and her mentor, Karen Darby were the overall winners of the FreshIdeas Mentor Competition in 2009.


What previous attendees have said

“Paula has exceeded my expectations regarding how to optimize my website and lots of PR Strategy for my business.” Lucy Schoeps, Better Than Clean