Inspiring Women Series: The power of social media

Tuesday 30th March - 6.30pm - 9.30pm

This exciting event in our inspiring women series was attended by over 100 business people. See photos from the event on flickr

The business world is changing.  Fast.  Thanks to social media people are now more connected than ever before.   

More and more people are using social media and online communities to connect with like-minded people.  Social media enables businesses and organisations to engage their customers in two-way conversations, increasing brand awareness and encouraging advocacy.

The latest FreshIdeas event looks at how to maximise the potential of social media for your business.  The programme will include:

Insights from the latest trends and research

Advice on how to measure the ROI on social media spend

Insight from  entrepreneurs and corporate organisations using social media in innovative ways to engage their customers

The event is held in partnership with FreshNetworks, an award winning social media agency who help organisations connect with customers by using social media and online communities.

This event is a must for people who work in marketing and public relations or those running small to medium sized businesses, organisations and projects.



The Event

The event is an excellent opportunity to hear leading business people share their expertise on social media.  Speakers and panelists include:

Charlie Osmond, co-founder of FreshNetworks – Building engagement and value with your online communities

James Alexander, co-founder Zopa, CEO Green Thing – Using social media for social good

Michelle Goodall, Social Media consultant, Econsultancy  – The value of social media for your business 

Anna Rafferty, MD Penguin Digital – Using social media to listen to and engage with your customers - on panel

Rounded off by a Panel discussion – with experts available to answer your questions and offer practical advice and tips on maximising the potential of social media for your business


Social Media Mentor update - FreshIdeas run a mentor programme and on a twist on the conventional mentoring, we matched a young social media mentor with an established businesswoman - we will hear an update from them at the event.


Networking

Join over 100 like minded business people in the beautiful surroundings of HSBC's private bank in London's Mayfair for an evening of insight, new ideas and excellent networking.