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FreshIdeas run an ongoing mentoring programme where businesswomen are matched with experienced business mentors who can offer advice, guidance and encouragement - meet some of our current mentors and mentees.


JENNY LAU AND MARY BALFOUR




SOCIAL MEDIA MENTOR:   JENNY LAU
Community Manager FreshNetworks - social media agency



Jenny told us she wanted to become a mentor because it was a project too tempting to resist!

What does Jenny think of her mentee:

“Mary presents with some very interesting business challenges that we have enjoyed working together on.  It’s great that she ‘gets’ the value of social media and is already throwing herself into it whole-heartedly.  

It’s nice to know that our partnership is more on the level of business collaborators, rather than that of teacher-student.”


What advice would she give to others starting out:

“My advice for anyone considering using social media for their business is to know exactly what it is you want to achieve and to integrate your social media approach into your overall marketing strategy, but think about what social media can do that traditional marketing doesn’t.”


JENNY'S MENTEE IS MARY BALFOUR

MD Drawing Down the Moon - Introduction agency

Mary decided to apply for a social media mentor because her potential clients, well educated, professional singles, are keen users of social media and she feels it’s a great way to initiate a dialogue with them on a much more personal level. 


Mary has said after her initial meetings with Jenny:

“Jenny really understands what I’m trying to achieve and I wish I’d met her ages ago.  She’s opening up a whole new vista of possibilities for me – and I’m loving it!  Hopefully heaps of people will get to enjoy my Smart Dating Blog having spotted it on Twitter and maybe some of them will ring us to chat about finding a partner.”

For more information on taking part in our mentor programme, contact us at info@freshideasevents.com