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NEWS
03.03.2008
Fresh Ideas from young female
entrepreneurs!
PRESS RELEASE....MARCH 2008
Fresh
Ideas from young entrepreneurs!
You might expect teenage girls to be more interested
in boys and make-up than business plans and budgets. Not so the
business savvy 14 year old’s who took part in the FreshIdeas
student enterprise MAD (Make a Difference) contest!
The competition was run by FreshIdeas Events with support from
the national Make Your Mark campaign and Young Enterprise with the
aim of encouraging more female students into enterprise.
Enterprising spirit
Last year a Generation Enterprise report by City & Guilds
showed that 48% of young people aged between 16 and 25 wanted to
start their own business and according to the Small Business
Service (SBS), increasing numbers of parents and teenagers now feel
that entrepreneurship is a suitable career choice.
 The
MAD contest students were set the task of devising a business plan
for an idea that would be both profitable and have a positive impact
on their communities and the environment.
The girls were encouraged to develop their plans by expert business
mentors who visited their schools and they came up with ideas that
would have made Richard Branson envious!
Dragon’s Den style
judging panel
The final test
was to convince a Dragon’s Den style panel of business experts
that they had a compelling business idea. The winners were the girls
from St. Marylebone School with a business plan for a gym exclusively
for young people designed to tackle the obesity problem and the
runners up were from St. Georges in Maida Vale with a simple and
affordable Tree-free cards idea.
Apple, who for years have helped inspire students to achieve more,
and Divine Chocolate also generously supported the competition. Each
member of the winning team got a supply of Fairtrade chocolate and
an iPod shuffle.
Environmental entrepreneur assists
The teams were presented with their prizes at a business networking
event run by FreshIdeas Events for female entrepreneurs in London
last week.
The potential of the tree-free card idea was spotted at
the event by the award-winning eco-entrepreneur and director of
EAKO, Babaloo and Bio-supplies, Kresse Wesling who offered to help
the students develop their idea.
The result? Watch this space…. And expect to see more of
these young entrepreneurs shaking up business in the capital
- Ends -
For further information contact:
Jackie Brennan
FreshIdeas Events Limited
Ph: + 44 (0) 7748 963770
Email: jackie@freshideasevents.com
Web: www.freshideasevents.com
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